“It’s important to us that everyone with a Purple product feels like they’re part of the family. “We make it a priority to be funny, honest, and personable,” Senior Marketing Specialist Savannah Turk says. No Kickstarter program is successful without a marketing strategy behind it.” Much of that strategy focuses on making viewers and potential customer laugh. But we’ve also done a lot of heavy lifting in promoting the Kickstarter. Of their enormous Kickstarter success, Director of Communications Dan Bischoff says, “It starts with a great product that solves a problem. And the campaign still has four days left. As I write this, the campaign has raised $1,758,505 from 12,571 backers. The Kickstarter campaign for the Purple Pillow went live at 7:30 am on September 22, exactly one year after the Purple Mattress Kickstarter launched, and was fully funded by 10:30 am. Since then, the company has grown from 30 to 340 employees and moved into a 574,000 square-foot manufacturing building. The Purple Mattress Kickstarter launched one year ago, raising $171,000 with the help of this viral video: Purple co-founders Tony and Terry Pearce hold 34 advanced cushioning patents, sixteen of which have been used in creating Purple products so far. The sleep and mattress industry is ripe for disruption and like many successful startups that have come before, Purple has recognized the potential to change the mattress industry and offer consumers the best sleep of their lives at an affordable price. For some of us that means a dependence on melatonin (What? No, YOU’RE an addict, Stephen), and for others that means spending thousands of dollars on a “quality mattress” which is just the worst because there are so many more fun things you can buy with $5,000. Is there anything better than a good night’s sleep? Is there anything worse than a bad night’s sleep? We live our lives in pursuit of that ever elusive solid sleep routine, going to all kinds of lengths to get it. No Kickstarter program is successful without a marketing strategy behind it. Example 1: Monday.It starts with a great product that solves a problem. It’s easy to write a list, but what does all of that actually look like? Here are some of our favorite explainer video examples to help you plan your animated explainer video. Whether you go for live action or animation (and whatever animation style you choose) you need all five of these elements to make an effective explainer video: Although explainer videos come in many forms, a few key elements tie them all together. And we’ve seen that everyone from B2B startups to B2C brands, has a story to tell. We’ve been in the business of creating explainer videos for more than a decade. That’s why we’ve collected a dozen explainer video examples to help inspire you. These engaging videos can break big ideas into bite-size pieces and complex processes into simple steps. Explainer videos are a valuable part of any brand’s marketing strategy, especially if that brand has a complex story to tell.
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